We had the privilege of designing and directing an inventive guerrilla marketing campaign to celebrate the premiere of MICHAEL BAY’S latest feature film, 6 UNDERGROUND, in Seoul, South Korea. This bold initiative featured two distinct motion graphic pieces crafted to evoke the sensation of a hijacked TV signal. Our concept was to seamlessly take over video billboards and digital signage in real time, delivering an electrifying 'wow' effect that captivated the street audience as they passed by, sparking intrigue and excitement.
This project marks the first collaboration between DIESTRO and the renowned international collective FINAL FRONTIER, a milestone that underscores our shared commitment to pushing creative boundaries. The campaign unfolded through two unique video executions: one tailored for large-scale billboards, commanding attention with its immersive visuals, and another designed with real-time tracking technology to dynamically engage passersby, creating a personalized and unforgettable experience on the bustling streets of Seoul.
Directed and Produced by DIESTRO
Creative agency: R/GA Singapore
Executive production: Final Frontier
Client: Netflix Seoul
