We have designed, directed and animated this ambitious global Nestlé Milo campaign for Ogilvy Hong Kong and Ogilvy Singapore. As an official sponsor of FC Barcelona, this brand's campaign transmits 26 sports values from A to Z to the pre-teen audience. The campaign also includes the TVC of 26 posters that we have also designed in its entirety.
Over footage of training sessions at the mythical La Masia of FC Barcelona with the player Eric Avidal, we overlap the animation sequences with the lettering for each word. Combining traditional animation, 3D, motion graphics and other techniques, the visual result is vibrant and of great eclecticism.
The voice over recites the phrases as contemporary poetry and the musical band complete a piece that has triumphed in the whole Asian and South American market.
The graphic translation to the collection of 26 posters is an integral part of this multiplatform campaign that stands out in the advertising sector of sports nutrition.
Creativity, art and direction: diestro