__Milo / FC Barcelona

Nestlé __ Advertising

We have designed, directed and animated this ambitious global Nestlé Milo campaign for Ogilvy Hong Kong and Ogilvy Singapore. As an official sponsor of FC Barcelona, ​​this brand's campaign transmits 26 sports values ​​from A to Z to the pre-teen audience. The campaign also includes the TVC of 26 posters that we have also designed in its entirety.

_01 Project

TEAM MAKES ME FROM A TO Z

_02 Info

Over footage of training sessions at the mythical La Masia of FC Barcelona with the player Eric Avidal, we overlap the animation sequences with the lettering for each word. Combining traditional animation, 3D, motion graphics and other techniques, the visual result is vibrant and of great eclecticism.

The voice over recites the phrases as contemporary poetry and the musical band complete a piece that has triumphed in the whole Asian and South American market.

_03 Posters

The graphic translation to the collection of 26 posters is an integral part of this multiplatform campaign that stands out in the advertising sector of sports nutrition.

_04 Pre-production

_05 Credits

Creativity, art and direction: diestro

Agency: Ogilvy

​Client: Nestlé

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