Comprehensive redesign of LaLiga TV for Mediapro, including the visual identity of the channel and all the graphics of live games. Finalist in the TV branding category of the Motionographer 2018 Motion Awards.
For the complete redesign of LaLiga TV, the exclusive international channel of the football league with the highest number of stars, in 2016 we were invited by Mediapro to design and animate all the elements of the visual identity of the channel, including all the graphics of live games.
With the supervision of the director Aixalá, we carried out the creative development of the project, considering the informative and technical aspects of the material that is generated live and that must immediately and clearly offer all the event's data. We also created the typographic design of the shirts of all the LaLiga clubs for the 2016 / 2019 period. The design of the graphics for the live games was also included in the game FIFA 2017 of EA Sports, being, together with that of the Premiers League, the only international set selected for this edition of the game.
Our creative proposal was to provide LaLiga with a powerful aesthetic close to the world of videogames, with the dominant color black and the generation of graphics with a futuristic touch. This work was a finalist in the TV branding category of the 2018 Motion Awards, granted by the first global journalistic media in motion design, Motionographer.
Creativity, art and direction: diestro
Production company: Mediapro