We have designed and directed this interesting exercise of guerrilla campaign for the premiere of the latest Michael Bay’s “6 Underground” feature film in Seoul, Korea. Two different motion graphic pieces with all the feeling of a hijacked TV signal. The idea was to effectively hijack video billboards and signs in real time, what created an amazing wow effect reaction on the passing-by street audience.
It’s the first collaboration of diestro with the prestigious international roster of Final Frontier. The campaign consisted on two different video developments, one for large billboards, and another one with real time tracking on passing by people.
Directed, designed & produced: diestro
Creative agency: R/GA Singapore
Executive production: Final Frontier
Client: Netflix Seoul