Creation of the titles and header of the Red Bull TV show, Archaic Festivals, dedicated to spread the popular festivities of the small towns of Europe. A realistic 3D production in which we experimented with the scanning of models from photographs.
With this TV show Red Bull wanted to bring people from all over the world the festivities and traditions of the most varied places in Europe. For the header we used as a main concept the festivities of the Granada cities of Baza and Guadix (Spain), and its popular celebration of the Cascamorras.
This festivity is the first known version of the game Roba la bandera and the specialists do not agree to explain its legendary origins. In our interpretation we see in frozen time the multitudinous action of the participants of this game where everyone ends up smudged. The crowd stops in time as if it were a giant sculpture in the midst of the thrilling pursuit of the Cascamorras, whom we can recognize by its characteristic flag.
In this project we experimented with the techniques of 3D scanning of real people from photographs. We also worked animations with handmade typographies for the logotype.
Creativity, art and directing: diestro
Client: Red Bull TV